The BBA Digital Marketing is a 3-years undergraduate course that focuses on marketing strategies in digital platforms. Digital marketing refers to advertising delivered through digital channels, such as search engines, websites, social media, email and mobile apps. Using these online media channels digital marketing is the method by which companies endorse goods, services and brands. Consumers heavily rely on digital means to research products. Digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. In order to achieve the true potential of digital marketing, marketers have to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing.

Career & Scope

The BBA Digital Marketing is the most booming field in recent years. There is a huge demand for skilled digital marketing professionals. They are required in all the organisations and are well-paid professionals. With more businesses opting for digital platforms for marketing, the demand for skilled digital marketing professionals is bound to increase in the next 5 to 10 years. The BBA digital marketing professionals will be required in large numbers. They can join MBA course for further studies.

Some of the job roles available for BBA Digital Marketing professionals are:

• Digital Marketing Manager
• Social Media Manager
• SEO Expert
• SEM Expert
• Content Marketer

Some of the potential job areas where the BBA digital marketing students can find excellent job opportunities are:

• E-Commerce Websites
• Food Delivery companies
• Product based companies
• Service based companies
•  Cargo service providers
• Small and medium business organisations

College that offer BBA Digital Marketing Course in Bangalore

• Presidency University