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What makes a Bachelor of Business Administration (BBA) course important?

What is Business Administration?

Business Administration is the process of organising the business’s personnel and resources to meet business goals and objectives. The business administrators deal with the efficiency of a company’s day to day operations. Students who pursue a degree in business administration learn about effective forecasting strategic planning and research and entrepreneurship. These abilities are crucial to success in a fast-paced business environment and offer graduates the opportunity to make critical far-reaching decisions for their companies.

The business administration involves directing the operations of an organisation. The students of business administration are exposed to ideals including finance and economics, the functions of human resources and how to apply statistical analysis to better guide the long-term plans of an enterprise. The enterprises tend to rely on business managers to deal with issues such as managing teams and dealing with interpersonal issues.

Introduction to BBA course

Bachelor of Business Administration (BBA) is a 3-years undergraduate course that is divided into 6-semesters. The BBA course comes with various disciplines such as Marketing, Human Resources, Finance, Accounting etc. The course curriculum of BBA consists of highly practical modules that prepares the students to meet the challenges of the current business world.

The BBA course subjects include Accounting, Economics, Finance, Banking, Insurance, Operations, Human Behaviour, Customer Relationship Management, Supply Chain Strategy. The BBA course allows the students to enter the diverse field of finance and management. The BBA syllabus aims to impart management knowledge through a real-time experience module that includes case studies, projects, presentations, industrial visits and interaction with experts from the industry. The course basically revolves around basic management and business subjects such as principles of management, accounting, statistics, business economics.

Eligibility and Admissions

The students who have completed their PUC or 10+2 with 50% aggregate marks from the recognised board are eligible to apply for BBA Course.

The eligible students can join the BBA course by two modes of admission. First one is Merit Admission and second one is Direct Admission. The students can choose from any of the two modes to join the BBA course. So, it is important for the students to have information about both the processes. 

  • Merit Admission

As the name suggests admissions are made on the basis of merit and rankings. There are many top educational institutes that conduct entrance exams for admission to BBA courses and this mode is called the Merit Admission process. 

The entrance exams are largely conducted to select the serious and hardworking students from the group of non-serious candidates for the limited number of seats available in colleges. The qualified students are allotted the merit seats based on their rankings and are given admission to the respective colleges.

  • Direct Admission  

The students have another option of getting admission to BBA course by Direct Admission process. Under this mode of admission, the students are given direct admission to their desired colleges under the management quota. The main advantage of this mode is that the students are not required to apply for any entrance exams and they can directly apply for the BBA courses and get their admission done.

Another advantage of direct admission over merit admission is that; in case of merit seats the students may not get seats in their desired colleges due to less rankings or many other reasons, while in case of direct admissions the students can directly apply to their desired colleges through educational advisory centres and get confirmed seats in their dream college and pursue their studies. This mode of admission is easy and hassle free and students are not required to run behind scores and entrance exams for getting admissions to BBA.

Course Curriculum

The students of BBA will be studying the following subjects during their course duration

Sl No

Subjects of Study


Management Process and Organisational Behaviour


Business Communication


Business Economics


Financial Accounting


Business Mathematics


Business Environment


Computer Fundamentals and Applications


Management Information System


Financial Management


Business Statistics


Production and Materials Management


Marketing Management


Business Law


Human Resource Management


Strategic Management


Operation Research


Entrepreneurship Development and small enterprise management

Career & Scope

The BBA students are required in large numbers in various management divisions in the organisations. They are hired in managerial positions with better pay scales. They can even join MBA courses for future studies. The BBA course allows one to work in a more lucrative environment across different domains and industries. The future prospects of BBA after completion of course are endless. The students after completing BBA can go for professional postgraduate degrees such as MBA, PGDM and MMS or start working right out of college.

Important Job Roles available

There are numerous job roles available for BBA students. As soon as they complete their BBA degree, they can land in some of the most lucrative jobs across various domains. They are required in both government and private sectors. They are even required in IT companies, production units, factories, business firms, investor firms, banks, financial institutions, educational institutions. Since the BBA students will engrave a lot of management skills, they are required everywhere where the business runs.

Some of the important job roles available for BBA students are:

Accountant: Accountants are good with numbers, detail-oriented, and enjoy helping others. They work with both people and companies to make sense of their money and taxes. Accountants also prepare financial documents and ensure that tax operations go smoothly.

Financial Advisor: Much like accountants, financial advisors ensure the financial health of people and companies. However, financial advisors do not work with taxes. Inserted, they manage, allocate, and use money to make people and businesses successful. Financial advisors also help people and companies to make smart financial decisions by helping them to assess risk.

Marketer: Marketers plan, direct, and coordinate marketing efforts for businesses. They determine the demand for goods and services as well as developing a strategy to maximize profits on those goods and services. Marketers also oversee the development of products and monitor trends within the business’ target markets.

Commodities Trader: Whether on behalf of a firm or an individual, commodities traders buy and sell commodity contracts. Commodities can be anything from oranges to shoelaces and they are bought and sold as futures, options, and other financial derivatives. Commodities traders are organized, detail-oriented people with a solid understanding of economics and business.

Salary Packages

The average salary for the BBA students is around 5 lakhs to 15 lakhs per annum. The salaries vary according to the experience and skills gained by them during their careers. The BBA students are readily promoted to top positions based on their experience within the organisations. The average BBA fresher will be earning around 4 lakhs per annum.

Placement Opportunities

The BBA students are in great demand in the business world. Every organization requires management professionals to take care of their businesses. Every organization looks for business endeavours and always aims to increase their client base by adopting new business strategies. The BBA students act as a key link to achieve this aim, so the organisations are very well aware of the potential that the BBA students carry with them. So, the organisations are ready to spend millions of dollars to hire the skilled BBA students, and thus thereby increasing the chances of hiring for the BBA students.

Some of the MNCs hiring BBA students are:

  • Accenture
  • Ernst & Young
  • JP Morgan Chase
  • Fidelity Solutions
  • Axis Bank
  • Amazon
  • Goldman Sachs
  • TCS
  • Dell
  • Tech Mahindra
  • Infosys
  • Toyota
  • TVs
  • Apollo Tyres
  • Wipro
  • Philips
  • Capgemini
  • Cognizant


The BBA course is one of the most preferred courses after medicine and engineering. Today many students are opting for BBA courses over engineering and medicine, this shows the popularity of the course in the student fraternity. Every organisation required skilled management professionals to handle critical business decisions. The companies always look for better ways to expand their business frontier and BBA students come handy with their excellent management skills. The organisations are ready to spend millions of rupees for hiring the right BBA candidates and the chance for highly-skilled BBA graduates is always better when compared to other courses.


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